Wizards of the Coast +46.1% revenue since 2020 Games Workshop, owners of the Warhammer IP saw a revenue increase of over 50% coming out of the pandemic, recording £414.8M in 2022. Increased interest in tabletop gaming is also driving record-breaking revenues. While there has been a Dungeons & Dragons film and we’ve previously researched the boon to D&D that Stranger Things provided, these trends seem to not be connected, with their subsequent interest fading.Īt Merchoid we’ve seen first hand the growth in Warhammer’s popularity, with the brand featuring in our top 3 brands of 2022 when it came to year-on-year merch sales increases. Google Trends UK data has shown: A 49% increase in “Warhammer” interest since 2020Īn 85% increase in “DnD” (Dungeons & Dragons) interest since 2020

Warhammer and Dungeons & Dragons, two of the flagship behemoths in the tabletop gaming world have led the charge, both experiencing a huge growth in general interest over the last 3 years. This 0-100 scale shows how popular a particular topic or search term is over time. Google Trends’ publicly available data gives insight into “search interest”. Massive consumer interest rise in Warhammer and D&D

Tabletop gaming has seen an unexpected boon during a time of distinct consumer economic pressure, especially in the United Kingdom - where spending on other entertainment formats, such as streaming services and cinema tickets, is falling. Over the last few years, there has been a significant shift in how people are choosing to spend their leisure time, which has not only been reflected in their activities but how they are spending their money.Īfter a shared experience of isolating lockdowns, search, revenue and survey data shows people are flocking to more social and potentially more affordable, in-person entertainment.

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